This was a new re-modeling of the Lenovo Yoga series’ laptop products. YOGA FAMILY was launched to the public for the first time as a key modern laptop brand, with a consumer experience ecosystem formed by connecting its products, brand, enterprise and consumers. YOGA its able to connect with consumers though movies, magazines and celebrities. The whole event was carefully designed and was much more than just a product launch. Technology, design, creativity and quality became the core DNA of the YOGA family brand. YOGA’s explosive technology shocked the media, sales professionals, as well as industry counterparts. As a high-end independent brand of Lenovo, the YOGA FAMILY exemplified how Lenovo is able to develop using a parallel track model, forming constructive competitiveness and healthy development within the company.
